How to Effectively Use Storytelling to Attract a Larger Brand Following - Personal Branding Blog - Stand Out In Your Career

How to Effectively Use Storytelling to Attract a Larger Brand Following - Personal Branding Blog - Stand Out In Your Career In order to establish a credible personal brand that people trust you need great content that speaks directly to them. Without this you will not be successful in your lead generation and conversion rates. How can your brand better connect with your community in an authentic way? A compelling brand story will make them want to spread the word about your company. Publishing and promoting content is not enough to hold people’s attention any more, and with a little effort and target market research you can reach out to your community and create loyal brand ambassadors. Social media marketing is not about selling, but rather about meeting the needs of your customers, and presenting a message that solves their biggest problems. There are several ways to attract followers to your personal brand with a powerful story. Steps to Building a Winning Storytelling Content Strategy Todays brand message comes from being real with your audience. It takes transparency and building relationships through your marketing execution to make this work: Improve your content Educate yourself and find out what is working well in your industry today. If video garners more attention then focus on that. Some businesses have a higher number of followers from mobile than computers. Do some research to learn where your community is active the most and the types of content they prefer then adjust yours according to this data. Send invitations to connect Stay in touch with your subscribers and brand followers on social media. Provide them with valuable offers and information that can be helpful in solving their needs. Use this as an opportunity to not sell, but build relationships with them. Create a sales page Once you have established a good following create a separate sales page where they can go to learn more about your products and services. This is the place where your actual sales pitch comes in, and is best done through testimonials and real-life examples such as a video from a happy client. Storytelling for your personal brand is a great way to connect more with your leads and customers. Attract new customers with creative ideas that have a profound impact on their lives and tell the story of your company. How to Effectively Use Storytelling to Attract a Larger Brand Following - Personal Branding Blog - Stand Out In Your Career Today building a personal brand is more about how people can relate to you on their level. In order to create new leads for your business it is important to recognize that building trust comes through powerful storytelling techniques. How can your personal brand connect with your community in an authentic way? Through creating a brand story that will make them want to spread the word and make a purchase from your company. Sharing content is not enough to hold people’s attention any more, and with a little effort and target market research you can reach out to your brand followers and create loyal ambassadors. Online marketing is successful when you are meeting the needs of others, and presenting a message that is relatable and compelling. There are several ways to attract followers to your personal brand with a powerful story. Steps to Building Effective Storytelling for Your Brand Creating a visual that shows the personal side of your personal brand starts with a great storyline and backstory. Use these steps today to create a memorable message: Solve the problem A powerful beginning to your content will draw your viewers into a video or blog post the setup of the main point or issue should follow. In the conclusion show your audience how your brand can meet their needs over other businesses. These elements are vital if you want to form an emotional connection with your viewers or readers and hold their interest. Create a valuable offer A strong sales message will generate an interest to subscribe for more information or to make a purchase. Use social media and email marketing techniques to invite your audience to follow your brand, and continue where you left off in your story with valuable offers. Generate sales in the nurturing phase Compelling content is perceived as real and honest instead of selling to people at the moment they find your brand. Use verifiable facts and the parameters of your market while taking a look at what other brands are doing that is similar to your message. Follow this model to create something unique for your target market. Storytelling for your personal brand is a great way to connect more with your leads and customers. Entice your market with creative stories that have verified facts and information, and that strongly represent your company’s message.